custom letterforms
Custom letterforms and type exploration of the letter A.
The animation features five groupings of letterforms that utilize similar basic shapes. I designed the series of decorative type inspired by the contours and counterparts of a circle.
These posters use type and image to contrast a sharp, uppercase letter with its bulbous, lowercase counterpart. Body movements are inspired by the range of weights and widths of a letterform combined with similar imagery.
Black and white animation of the upper and lowercase letter A. In order to build a visual language, each series of letters features a different type system that shares common shapes.
These posters contrast type and imagery to illustrate qualities of the letter A. Specifically, the variations of weight and width are shown through stretching body movements and safety pins.