custom letterforms
Custom letterforms and type exploration of the letter A.
The animation features five groupings of letterforms that utilize similar basic shapes. I designed the series of decorative type inspired by the contours and counterparts of a circle.
These posters use type and image to contrast a sharp, uppercase letter with its bulbous, lowercase counterpart. Body movements are inspired by the range of weights and widths of a letterform combined with similar imagery.
![](https://allysmith.us/wp-content/uploads/2024/02/ally_smith_letter_a.gif)
Black and white animation of the upper and lowercase letter A. In order to build a visual language, each series of letters features a different type system that shares common shapes.
![](https://allysmith.us/wp-content/uploads/2024/02/ally_smith_project_2_process-dra2gged-edited-1024x683.jpg)
![](https://allysmith.us/wp-content/uploads/2024/02/ally_smith_project_2_process-dragged-2-edited-1024x683.jpg)
Series of custom letterforms using repeated shapes, connecting circles to its counterparts.
![](https://allysmith.us/wp-content/uploads/2024/02/artboard-9_1-100-683x1024.jpg)
![](https://allysmith.us/wp-content/uploads/2024/02/artboard-1_1-100-683x1024.jpg)
![](https://allysmith.us/wp-content/uploads/2024/02/artboard-1_5-100-2-683x1024.jpg)
These posters contrast type and imagery to illustrate qualities of the letter A. Specifically, the variations of weight and width are shown through stretching body movements and safety pins.