Athens Porchfest
FESTIVAL DESIGN, ENVIRONMENTAL BRANDING
Athens Porchfest is an annual community-run, grassroots music festival where local musicians turn porches into stages throughout Athens, GA.
Environmental branding is implemented throughout seven historic neighborhoods, including wayfinding and digital applications.
Learn more about Athens Porchfest here.
Inspired by waveforms, this logo visualizes the festival’s unique sounds, with different patterns representing each genre of music.
An application for the festival features nearby shows, information about performers, and an interactive event map.
Brand guidelines and potential applications, including wayfinding, merchandise, and environmental branding, are included below.