museum rebrand
The Georgia Museum of Natural History houses over eleven different collections of preserved specimens. This project shows a potential rebrand direction that illustrates the variety of species located at the museum while utilizing a primary color scheme.
Learn more about the museum here.
Inspired by their respective environments, the borders of the pictograms reference water, land, and air. Branding, advertising, and merchandising concepts are included below.
This project was inspired by a potential rebranding opportunity for the Georgia Museum of Natural History located in Athens, GA. The three pictograms and use of primary colors illustrate the broad range of specimens housed in the museum.
Anatomical sketches of specimens located at the Georgia Museum of Natural History serve as inspiration for three pictograms. Final selections include a Canada Goose, an Emperor Scorpion, and a Red Drum Fish.
